Building Collaborative Networks
At Global Equestrian Group, we are committed to ensuring that all our partnerships are managed with the highest level of professionalism.
Our approach is tailored to address the unique dynamics of each partnership type. Whether it’s a strategic business alliance, a sponsorship agreement, or a supplier contract, we use a comprehensive management strategy that includes strict compliance and detailed reporting to meet our high standards and all relevant regulations.
Ambition
Our goal is to push the equestrian industry to match the same standards for partnerships as seen in other major sporting industries, showcasing to the world the opportunities and potential within equestrian sports.
Targets
- Implement detailed reporting across all types of partnerships.
- Expand our sponsorships portfolio by acquiring more regional and international sponsors.
- Maintain a diverse portfolio that supports strategic growth and enhanced market presence.
- Collaborate on sustainability goals with regional suppliers to strengthen more links in our supply chain.
Progress
- We have increased our efforts in regional sponsorship acquisition and partnered with more local companies.
- In 2023, we sent out half-yearly and yearly partnership reports to all global partners to demonstrate Return on Objectives (ROO) and Return on Investment (ROI).
- In January 2024, we implemented bi-annual stakeholder meetings to align strategies with market trends and expectations.
