The journey has just begun..


Waterland Private Equity purchased the majority of shares in Helgstrand Dressage in 2018 which started the journey into the equestrian industry. Our constantly expanding group consists of top sporting brands within the equestrian industry and a range of new ventures which at present time contains the following brands:

The first fully automatic and electronic robot that will maintain indoor riding arenas to perfection without any human interaction.


Smart device with advanced technology and built-in heart rate monitor to help riders of all levels and disciplines improve the training and welfare of their horses in a simple and affordable way.


Do you want to engage with the best equestrian brands in the world?