Riesenbeck International set to welcome top riders and spectators at transformed showground 

Just in time for the LONGINES FEI Jumping European Championship, Riesenbeck International has finished the comprehensive expansion first announced earlier this year, when the esteemed German equestrian centre joined forces with Global Equestrian Group. 
In close cooperation with co-owner Ludger Beerbaum and CEO Karsten Lütteken, the Group launched major investments in all areas of the venue to elevate Riesenbeck International as one of Europe’s premiere equestrian venues. Four-time Olympic gold medallist in jumping, Ludger Beerbaum states: 
“I’ve said it before, and I’ll say it again. Our main goal is to enhance equestrian sport by providing superior venues and top sport so riders across the world can develop and live out their dreams. The major transformation of Riesenbeck International is a big step in that direction, not to mention our recent acquisition of Palm Beach International Equestrian Center in Wellington, Florida.” 
Riesenbeck International now operates three outdoor competition arenas, including a grass stadium, one indoor competition arena and 336 new permanent stalls – all of which with an exterior window to enhance horse welfare. There are wide stable aisles, ample areas for the equipment and open space for grooms to work and enjoy downtime with the horses. 
Spectators and participants are offered a variety of exclusive dining, exhibition areas, shopping and other first-class facilities in the incomparable ambience of the Surenburg Forest, now also boasting 8,000 square meters of parking space. 
Following the transformation on site, a brand new visual identity will be unveiled. 
“We want to keep up with the times and mark this grand development we’ve gone through,” CEO Karsten Lütteken says. “The visual identity will now be coherent and recognizable across all of our channels and symbolize who we are and what we do. I'm especially fond of the brandmark which reminds me of a chess piece knight.” 
Still, the comprehensive strategy of elevating Riesenbeck International and increasing global exposure calls for more improvements in the future. 
“With our commitment to host a rapidly increasing number of international shows, we will continue to modernize the venue whilst always keeping horse and rider welfare our main priority,” Lütteken adds. 
As of now, the equestrian centre is set to welcome riders and spectators for five days of equestrian sport at international top level. The LONGINES FEI Jumping European Championship will see the unveiling of Riesenbeck International’s new identity alongside this year’s much anticipated crowning of Europe’s best jumpers. 
The European Championship will be broadcast by public TV stations and ClipmyHorse.TV 


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