The Beginning
In 2021, Helgstrand Dressage joined forces with Ludger Beerbaum, leading to the acquisition of Beerbaum Stables and Riesenbeck International. To maintain separate brand identities while working together, they created a new umbrella company, resulting in Global Equestrian Group being born.
Later in 2021, we acquired Palm Beach International Equestrian Center, now called Wellington International, expanding our presence to the U.S. and including some of the world's largest equestrian events, such as the Winter Equestrian Festival (WEF). This broadened our international reach in the equestrian industry and helped us become a leading company.
In the following years, Global Equestrian Group continued to grow by adding Patrick Kittel's company, Outstanding Stables, and investing in companies like Chronicle of the Horse, ShowGroundsLive, and others.
A New Direction
Over the years, we have focused on expanding our reach by acquiring new brands and forming strategic partnerships. We grew from a small group to a network of diverse businesses, each adding something unique to the equestrian industry. As we expanded, our attention was on growth and innovation, constantly seeking new opportunities to strengthen the group.
As the world evolves, so do we. We are now taking a new approach to business development - one that places a stronger focus on horse welfare.We do not just want to grow; we want to grow responsibly. At Global Equestrian Group, setting new standards in care and ethical practices is not just a commitment; it's our new narrative. We’ve already put into action new standards that aim to significantly improve the industry’s approach to animal welfare. As we continue into 2024, we focus on improving, sharing, and building upon these initiatives.
We are proud to take this next step, and we look forward to sharing this journey with all of you.