Kingsland Equestrian to partner with Global Equestrian Group on a global partnership initiative


Kingsland Equestrian, the renowned equestrian clothing and horse gear brand, has signed an agreement with the Global Equestrian Group to become one of the select partners in a global partnership initiative.


With Kingsland’s ironclad reputation as one of the world’s leading equestrian brands producing high-quality products and technical apparel, the decision to invite them to be an official outfitter of the Global Equestrian Group was an obvious one.


Having gained a reputation as a favorite among elite equestrians in the twenty years since its inception, Kingsland is no stranger to outfitting riders from grassroots to Olympians.


Andreas Helgstrand, co-owner and CEO of Global Equestrian Group and Helgstrand Dressage, is one of many set to see the benefits of this new global partnership.


“Kingsland Equestrian has been my personal sponsor for many years and they have always been associated with exclusive design and absolute top quality. I am certain the new partnership offers Kingsland many opportunities for further development in the future, not to mention the extraordinary clothing opportunities for our riders and grooms across the world.”


Picture: Kingsland's upcoming autumn/winter collection



Ludger Beerbaum Stables, the showjumping branch of the Global Equestrian Group, will also see far-reaching benefits as part of this new partnership:


“We are entering a new era at our stables and with it, an exciting new partnership with Kingsland Equestrian. A top brand in the equestrian world, which I am really excited about.”


At Kingsland Equestrian, CEO Marianne Kjærnli Fossum is also thrilled about the new partnership:


“This new partnership will allow us to leverage synergies and best utilize the shared ambition between fellow companies of the Global Equestrian Group. Together, we are stronger and we are excited to see what the future holds!”


This sentiment rings true for founder Lin Kingsrød:

“Global Equestrian Group and Kingsland are incredibly aligned in our way of working and with a shared vision and commitment to equestrian sport, the decision to become a global partner was a big one – but also an easy one.”


As part of this ongoing partnership, Kingsland will outfit all riders and grooms at the esteemed Ludger Beerbaum Stables in Germany and Helgstrand Dressage facilities in Denmark, Germany and the US.


This groundbreaking partnership will provide multiple co-branding opportunities for Kingsland Equestrian.


The Global Equestrian Group is carving out a digital and physical partnership strategy to enhance Kingsland Equestrian’s global brand recognition and will thereby facilitate the brand’s ambitious plans for global expansion.

“We are thrilled to have Kingsland Equestrian as our partner and excited about the future possibilities this brings for both parties. The partnership will bring so much value to Kingsland Equestrian, but also to the entire partnership platform,” says Martin Thorbøll Pedersen, Head of Partnership.

Are you interested in learning more about the Global Equestrian Group partnership platform, please continue reading below or contact Martin Thorbøll Pedersen at


About the partnership
The partnership platform established by the Global Equestrian Group was created to offer increased value and visibility to brands that operate within the equestrian industry. With bespoke partnerships offering a strategic combination of commercial and branding opportunities and an unrivaled global reach in the equine segment, the Global Equestrian provides partners with a triple-threat combination of strategy, platform and audience.

About Global Equestrian Group
Global Equestrian Group is established as a strategic alliance between Helgstrand Dressage, Ludger Beerbaum Stables, Waterland Private Equity and Palm Beach International Equestrian Center. The company holds multiple brands within the equestrian industry aiming to become the world’s leading equestrian company.

About Kingsland Equestrian
Kingsland Equestrian is an established equestrian clothing and horse gear company renowned throughout the horse world for its commitment to high-quality products and highly sustainable and socially responsible practices. The mission is to outfit, champion and inspire all equestrians.