Since 2018, Global Equestrian Group (GEG) has entered strategic partnerships with exclusive equestrian brands to ensure progress in the horse world and to exploit the synergies created between the companies. Acknowledged brands such as Kingsland Equestrian, KASK and Aviar Saddles already benefit from the new collaboration, and now GEG can welcome another partner, the esteemed brand Röwer & Rüb, which designs and manufactures the best-quality products for equestrian facilities across the world.

- Röwer & Rüb has always been our preferred supplier of stable equipment due to their premium quality, ensuring the best conditions for our horses. Safety and healthcare of horses are always a top priority for them, which we also value highly. The partnership is a natural extension of our good cooperation over many years, and we look forward to officially welcoming them as a partner, says CEO of Global Equestrian Group, Andreas Helgstrand, and adds: with GEG, we can offer Röwer & Rüb new opportunities within the equestrian world, and they can benefit from our presence in Europe and the US.

- Röwer & Rüb is the epitome of quality, which is why you already see their products in many stables, because they are the equestrian community's preferred supplier. Both riders, grooms and our stable workers are highly satisfied, both in terms of quality, safety, and longevity. Moreover, the service is always first class, which means a lot with the renovation and expansion of our facilities, says Ludger Beerbaum, CEO of Beerbaum Stables, having the expansion of Riesenbeck International in mind, where Röwer & Rüb supplied permanent boxes for the European Championships in 2021, which will of course be used for the many events planned, including the European Dressage and Para-Dressage Championships in 2023.


Partnership opens for even more success


It all started in a small blacksmith shop in Germany more than 150 years ago. The passion for horses and the constant pursuit of perfection have placed Röwer & Rüb at the top of their class. They already supply to large parts of the world due to their long-standing expertise, but see great benefits in the new partnership, which should contribute positively to the company's future development.

- We are delighted with the new partnership. We have supplied stable equipment to a large part of GEG's facilities and through the partnership, we have significantly developed our products and services. However, we are pleased that the cooperation will now become even closer, which will consequently help to understand our customers' needs even better, says Jörn Gaudeck, CEO of Röwer & Rüb.

Röwer & Rüb sees great potential, especially in the horse mecca of Wellington, Florida, where the new partnership can make a positive contribution to future growth.

- GEG is already massively present in Wellington with both Helgstrand Dressage USA and Wellington International. GEG is planning an increased focus on events in the near future, and therefore I see a unique opportunity for us to help each other to even greater success, says partner of Röwer & Rüb, Dr. Andreas Jacobs.

Read more about the products offered by Röwer & Rüb on their website  

If you have any questions about the new partnership with Röwer & Rüb, or would like to learn more about the benefits of a partnership with Global Equestrian Group, please contact:

Head of Event & Partnership, Martin Thorbøll Pedersen on phone +45 22 89 31 45 or email

More about Global Equestrian Group can be found at