With the launch of Riding Arena, the aim is to supply the equestrian world with various high-quality products for stables, from stable equipment to state-of-the-art indoor and outdoor arenas.


We are very proud to welcome Kim to the group. He brings many years of experience from the top equestrian branch with his previous employment at BB Horse. Among many projects, Kim was main responsible for the arenas during last year’s top equestrian event on Danish soil, the World Equestrian Games in Herning. With more than 20 years of experience from the construction industry, he brings valuable knowledge to the group and can help build-up the new brand Riding Arena alongside taking part in inhouse renovations and new projects. 


Kim is already familiar with Helgstrand as he has been helping with the preparations of our arenas at shows in Denmark for the past 6 years. 


” I have been looking very much forward to join the group and take part in the many exciting projects. I’m confident that we together can create a successful full-line supplier of equestrian arenas and products for professional stables from layout of new high-end stables to arenas and green areas,” tells Kim Mertz.


We are pleased to announce that Röwer & Rüb, SeBo® and Eq mirror design, have entered into a strategic partnership as suppliers for Riding Arena. The objective of this partnership is to bring together the very best brands in riding arenas and stable furnishings, and offer them to Scandinavian customers under the umbrella of Riding Arena.


This partnership is expected to create a stronger, more efficient and effective Nordic distribution network for these companies. Customers can expect a wider range of high-quality products, top-class service and support, and an unparalleled level of expertise and knowledge in riding arenas and stable furnishings.

"Our ambition is to offer our customers the very best brands in stable riding arenas and furnishings” tells Kim Mertz. "This partnership and our suppliers are an important step towards achieving that goal. We are excited about the future and the opportunities this will bring."


The partnership will also enable the companies to leverage their respective strengths and expertise, and create innovative and unique solutions that meet the evolving needs of the equestrian industry.


"We are delighted to be partnering with Riding Arena, and to continue our relation with the Global Equestrian Group family," says Jörn Gaudeck, CEO of Röwer & Rüb. "This partnership will enable us to reach more customers, expand our offerings, and bring our passion for craftsmanship and design to even more equestrian enthusiasts."


All four companies will be attending the upcoming Hest&Rytter fair in Herning, Denmark. Visitors can find the brands at hall M number 9930.


For more information, please visit ridingarena.dk

Kim Mertz, Riding Arena