Global Equestrian Group welcomes Equine Lounge as a new global partner

Just a few years ago in Sweden, a family with a great passion for horses had an idea to create a special space for horses. This idea was the starting point for Equine Lounge - a space of well-being for horses, grooms, and riders.

- We are very proud to announce Equine Lounge as a new global partner of Global Equestrian Group. Especially because of the products – the products are unique and only the best is good enough for our horses, states Andreas Helgstrand, CEO & Founder of Global Equestrian Group.

The Equine Lounge is a unique solution made for horses and riders, setting a new standard of comfort and performance in horse care and well-being. It is a state-of-the-art luxurious space fully customizable for any special need, whether it’s for shows, workspace, groom hospitality, mobile veterinarian clinic etc. It’s a prefabricated module, handmade from high-quality materials and delivered ready for use. An elegant multipurpose space, offering the perfect solution for taking care of your horse and giving it the best conditions at shows, at home – wherever the need might be.

Equine Lounge is still new to the market and through the new partnership, the ambition is to unlock the full potential of the products. As an exclusive wellness partner of Global Equestrian Group, the products will achieve maximum exposure at some of the biggest equestrian events in the world.

- We are extremely pleased to have joined the Global Equestrian Group as a global partner - what a great honour it is for us. We truly believe that this partnership will both strengthen our brand and help us to elevate our products further reaching out to the markets of GEG, states Benjamin Beck, CEO of Equine Lounge AS, Norway.

- Global Equestrian Group can help Equine Lounge to enter the equestrian world, especially through our digital platforms, but also through our events. They will showcase their products at our facilities in the US as well as at the 2023 European Dressage Championships, adds Andreas Helgstrand, CEO & Founder of Global Equestrian Group.

Learn more about Equine Lounge on their website:


If you have questions, please contact:

Benjamin Beck, CEO of Equine Lounge
+47 926 89 106 /

Andreas Helgstrand, CEO of Global Equestrian Group